The Impact of Green Supply Chain Management on Enhancing Mental Image: Empirical Case Study of Ain Shams Specialized Hospital

Document Type : Original Article

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Business Administration Department, Modern Academy for Computer Science and Management Technology, Maadi, Egypt

Abstract

Green management has emerged as a modern approach integrating environmental considerations with conventional management practices. In the healthcare sector, adopting environmentally conscious strategies is increasingly essential to promote sustainability and enhance the institutional image. This study aimed at identifying key green supply chain management (GSCM) practices and examining their role in shaping the mental image of public healthcare institutions. The focus is on the Ain Shams University Hospital, one of the largest medical institutions in Egypt and the Middle East. This study employs both descriptive and analytical methodologies and combines theoretical exploration with empirical analyses. A sample of 200 hospital employees was surveyed to assess the practical application and perceived impact of the GSCM practices. The findings indicate that GSCM exerts a statistically significant and positive influence on a hospital’s mental image. In particular, green purchasing, marketing, and reverse logistics were found to have the strongest effects. In light of these results, this study recommends the systematic implementation of GSCM practices across the healthcare sector to enhance institutional perception and environmental responsibility. Future research should investigate the broader array of factors necessary to facilitate the transition toward fully green hospitals.

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