Does Individuals’ Culture Grease the Wheels for Sustainability?

Document Type : Original Article

Author

Faculty of Economics and Political Science, Cairo University, Giza, Egypt

Abstract

The study investigates the impact of individuals’ pro-sustainability culture on the level of attained sustainable development in their countries. Culture is represented by the pro-sustainability values and behaviors of individuals. The study used data from the World Values Survey (WVS), covering 100 world countries. Using data from the 6th (2010-2014) and the 7th (2017-2021) waves, the study concluded that individuals’ pro-sustainability values and behaviors positively impact the country's sustainable development. This result pinpoints society’s cultural factors as a key determinant of achieving sustainability. The study provides some practical insights to build a solid pro-sustainability culture in society. This requires the cooperation of all involved societal actors, including the government, business sector, and civil society institutions. Besides, the potentially adopted tools include compulsory government regulations, focus on education, and persuasive instruments to clarify the importance of pro-sustainability behavior, facilitate it, and encourage it.

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